Google Presence
Improve how the business appears when homeowners are actively searching.
The problem
Demand already exists in your service area today. If your profile, service pages and reviews are thin, that demand goes to the company that showed up better — not the company that does better work.
What we do
We strengthen the whole Google surface: business profile, service-area pages, reviews, local signals, and paid coverage on the searches that actually convert.
How it runs
- 01
Search-demand map for your service area
- 02
Google Business Profile rebuild and cadence
- 03
Service + city page architecture
- 04
Review generation system
- 05
Paid coverage only on high-intent terms
Focus
High-intent, in-market searches
Structure
Service × city coverage
Primary metric
Qualified calls and forms
Nobody wakes up wanting a new roof. Demand appears the moment something fails or a decision finally gets made, and it appears inside Google — in the map pack, in a search for a service and a town, in a scroll through reviews at eleven at night.
Google presence is not one lever. It is a profile, a review pattern, a set of pages, local signals, and a small amount of paid coverage on the searches that actually convert. Most contractors do one of those five reasonably well and wonder why the phone is inconsistent.
We treat the whole surface as one asset and prioritize by what is closest to money: the searches where a homeowner is already ready to talk to somebody.
You probably need this if…
- You rank on your own company name and almost nothing else
- Competitors with worse work sit above you in the map pack
- Reviews arrive in clumps after a good month, then stop
- One page tries to cover eight services across twelve towns
- Paid search spends across broad terms with no negative keyword list
- Nobody can say which searches produced last month's booked jobs
Search demand map
What people in your service area actually type, sorted by intent depth and estimated value, so the roadmap is built on demand rather than opinion.
Business Profile rebuild
Categories, services, attributes, service areas, photo cadence, product and post usage, plus a standing operating rhythm so the profile does not go stale in month three.
Service × market page architecture
Substantive pages per service line and per market — pricing context, process, local project proof, permitting and code notes — not cloned templates.
Review engine
A trigger point in your job workflow, the ask script, the follow-up, and a response standard so review velocity becomes steady instead of seasonal.
High-intent paid coverage
Tightly scoped campaigns on the terms that convert, with aggressive negatives, call tracking and geographic discipline. Small and profitable beats broad and busy.
Local signal cleanup
Consistent name, address and phone across the directories that matter, plus structured data so search engines can read your service area correctly.
- BaselineWeek 1
Rank, profile, review and spend audit across the full service area.
- ProfileWeeks 1–2
Business Profile rebuild and photo/post cadence handed to a named owner.
- PagesWeeks 2–6
Service and market page rollout, prioritized by demand and margin.
- ReviewsWeek 3 onward
Review system installed into the job workflow and monitored weekly.
- PaidWeek 4 onward
High-intent campaigns launched, then pruned monthly against cost per booked job.
Instead of
Chasing rankings for vanity keywords
Do this
Chasing the searches that produce estimate requests
Instead of
Mass-produced city pages
Do this
Fewer pages with real local proof and specifics
Instead of
Broad match paid search with no negatives
Do this
Narrow, high-intent coverage with a maintained negative list
Instead of
Asking for reviews only when you remember
Do this
One trigger inside the job workflow, every job
How we judge it
- Map pack visibility by market
- Calls and forms from the Business Profile
- Non-brand organic estimate requests
- Cost per booked job from paid search
- Review count and velocity, rolling 90 days
- How long does local search take?
- Profile and review work often move within weeks. Page architecture and non-brand rankings typically read at 90 to 180 days depending on how competitive your market is.
- Should we run Google Ads while we wait?
- Usually yes, but narrowly. High-intent coverage buys pipeline while the owned surface compounds, and the search-term data makes the organic roadmap sharper.
- Do Local Services Ads replace this?
- They complement it. LSAs can be efficient, but they are rented placement with a shared inbox of competitors; the profile, pages and reviews are what you keep.